My Method for Getting Traffic Quickly

This is a guest post by Ellen C Braun

After following Wanda and Paula’s advice about how to write a product review from the Amazonian Profit Plan, I spent about three full days creating my review page. The word count hovered a bit over 3,000, there were lists of bullet points, and a compilation of the product’s pros and cons. I drove to a local store that carried the product I’d reviewed and took detailed photos from every angle, which I used throughout the review. This gave my product review an edge above standard reviews that simply use the stock photo of the item from Amazon or the manufacturer.

My product review was friendly and informative, and I knew that it was really good. However, after all that work, I had many days of the week pass by with that dreaded “There is no activity for this period” message from within my Amazon dashboard as I logged in each morning to check on yesterday’s stats. There is nothing quite as depressing as seeing that the prior day had been a zero-sale day! Thankfully, I did not give up. In fact, as of this writing, I think it’s been over four months since I’ve had a day without any Amazon sales at all!

The key to my success, I knew, was to get traffic to my wonderful product review. And the key to traffic was going to be keyword research.

The first thing I did was attempt to optimize my page for ‘product name’. Let’s call the page “Square Widgets Review”. I spent a nice chunk of time and money creating a variety of backlinks with the anchor text “square widgets” pointing to my review page. After several weeks, I was glad to see that I was in position #5 in Google, with the first four positions all taken by the widget manufacturing company. That company had a strong website, and I was unsure if I would be able to outrank them for the name of their popular product. Additionally, there were often Adwords ads at the top of the SERP’s, so that my #5 position in Google that I’d worked so hard to attain was below the fold! In fact, although “square widgets” showed 9,000 exact monthly searches, due to these factors, my page received only about 2 or 3 daily visitors from that keyword! Trying to make a living from a handful of visitors was not going to work, so it was time to rethink my keyword strategy.

I noticed that a lot of people had questions about the differences between two of the most popular models of widgets, let’s call them the square widget and the rectangular widget. These two models were very similar, so potential buyers wondered about what the differences were and which was better. So I decided to be helpful to the end user and create a page called “square widgets vs rectangular widgets”. I pointed a handful of backlinks at this new page, and within four or five days my new page was the #1 position in Google for the keyword “square widgets vs rectangular widgets” which Google’s tool showed to have 400 exact monthly searches! My website got about ten daily visitors from the keyword “square widgets vs rectangular widgets” and my traffic was also increasing for similar keywords like: “What is the difference between the square and rectangular widget?”

Then I noticed that there was another company that sold something very similar to widgets, let’s call them blidgets. I created a page called “widgets vs blidgets” and once again started getting a nice amount of daily visitors to my page from that exact keyword. There was one very high end widget that we’ll call the Platinum Widget. It was the highest priced widget that existed, and I noticed people commenting on my site, “Do you think the Platinum Widget is worth the money?” So I created a page whose title was that exact question, and on the page I outlined the benefits of the Platinum Widget while also reminding users that the standard widgets could serve them nearly as well. Of course, I included lots of detailed photos, all of which I linked to the product page on Amazon.

The point of this article is to take a step back from your keyword research and look for obscure questions that people are likely to have about your product. Create a page focused on that question, and point a few backlinks to that page. When people type their questions into Google, your page is very likely to rank high up there in the SERP’s very quickly because your page title matches the visitor’s query exactly, or nearly exactly, and there is probably no competition for this type of long tail keyword!

Put yourself into your potential buyer’s shoes and think about questions that he or she might have about the product. Are there similar products on the market; would she want to understand the differences between the various models? Read the reviews of the product on Amazon to get ideas about the types of questions people are likely to have about your particular product.

The people who are researching the differences between two different model numbers are very likely to be people who have their wallet nearby and ready to hit that BUY button through your affiliate link! Although there might not be a lot of traffic for ‘this widget vs that widget’ terms, the traffic that does come to your site from these kinds of keywords are highly motivated to buy the item, rather than just being serial researchers! And those are the types of people who make our Amazon accounts say that lovely sound: KA-CHING!

Ellen Braun is a stay at home mother of three and affiliate marketer. She recently started offering Amazon affiliate marketing coaching services within a membership forum on her new site OnlineGelt.com/coaching. She looks forward to working with you! Below is her August Amazon screenshot. What is noteworthy is that she spent a lot of August abroad on vacation – here’s to the power of passive affiliate marketing!

You Only Need One Page to Make Money Online

One of the important points that we make in our Amazonian Profit Plan ebook is that you only need a handful of pages to make money online – in fact, you really only need 1 single page!  We find that many people can’t quite grasp this simple concept, and this is generally because they have been told so often that you need to build  multiple sites and constantly be adding more and more content.

So often we see people on internet marketing forums who are struggling to make money online and asking for advice on what they should do.  The usual responses are to keep building more and more websites. We shudder when we hear this, because there really is no need to do this.  In fact, the more websites you build the more work you have to do to maintain them and the more you spread yourself too thin, resulting in more work and little or no money coming in.

Focusing on, and maintaining multiple websites is hard work – in fact, this is something we know about first hand. We have over 20 niche websites and in the past we would spend every waking moment working on them. It was tough going and ultimately it just didn’t work. We never managed to make much money while we were working all those websites at the one time. And we couldn’t understand why – surely more websites and adding heaps of content would increase our income. But no, it didn’t work like that.

Then one day we stopped and analysed what was happening with the websites and it was then that we decided to stop working on all of our websites and start to focus on just one website. And in fact, we didn’t focus on the whole website because even that took at lot of work. What we did instead was focus on just a few pages – I think it might have been three to five pages. And that’s when things really started to change for us.

Focusing on just one single solitary page is all you really need to do – you can make a fulltime income from just one product review. HOWEVER, focusing on just one page is probably not a good idea since the internet is such a fickle environment…Google may decide to change it’s algorithm, your product may suddenly become obsolete or you might get knocked off the top position in Google by a competitor.

So to ensure that you aren’t putting all your eggs in the one basket we recommend that you focus on 5 pages, although you can just go with 3 if that is more manageable for you. When you start to focus like this, good things start to happen. Just try it for a few months and you will see the difference. Simply focus on just 3 to 5 pages and nothing else. That means working on each page on a daily basis for three months.

So your next three months might look like this:

1. Spend the first two weeks choosing products (from Clickbank or Amazon) that you want to promote and write really good product reviews for them. The reviews should be long (approx 1000+ words) and be extremely helpful to your reader. Make sure you choose quality products…you don’t want to promote rubbish.

2. Spend the next 10 weeks getting backlinks/traffic to those reviews until you start seeing sales.

That’s it really!

The process is actually quite simple but what most people will do instead, is this:

1. Spend a day or two choosing products and writing reviews. The reviews will generally be made up of content copied from Amazon or the product sales page.  And even if the content isn’t copied the reviews are usually short (around 300 words) and don’t really provide much value to the reader.

2. Spend the next few days getting backlinks/traffic to those pages. Some might spend a couple of weeks if they are really keen.

So what happens next?

Well what invariably happens is the person gives up after a few weeks when they find that there isn’t much traffic coming into the site. They never really focus enough on getting traffic to those pages. They don’t see sales so they move on to another lot of reviews or worse yet move on to creating more websites, instead of reworking their original reviews and working at getting more traffic. Or they buy another e-book in the hope that this will be the one that saves them. This becomes a cycle whereby nothing ever happens and they never make any money … or  if they do, it’s not much.

A lot of people trying to make money online follow this cycle because they don’t realise that it takes time but they never actually give anything a chance to work. They give up well before they should. It can take up to three months before you even see a trickle of money start to come in and that’s only if you have followed step 2 and worked on getting traffic every day for at least 10 weeks.  Some people might have better success of course and be making money within a month – some might need longer and it could take 6 months.  There are so many variables that it is impossible to say when someone will start making money online but the only way you will know is if you are consistent at what you do and focus on just a few pages until they make money.

When you start seeing sales for one of those 5 product reviews, only then should you start writing another product review. There is no point creating more product reviews if the first ones aren’t making you any money….what’s the point?!  You are only going to have the same problem. If you have chosen quality products that have been known to sell then there is no reason why they shouldn’t sell for you.

So if you have been struggling for some time trying to make some decent money from your website then try something different and focus on just a few pages for the next few months.  If what you are doing now isn’t working then what have you got to lose?

Recent Google Keyword Tool Changes – Are They Accurate?

Anyone who uses the Google Keyword Tool on a regular basis may have noticed some changes recently. The main one being the significant decrease in search volume results. Surprisingly enough, it has been kept relatively quiet considering the impact. Google made no announcement of the change and although there are lots of blog and forum posts about it, I just felt that the situation didn’t get the reaction it really deserved.

But then again perhaps like us, others  have been waiting to see what the impact of all this means because at this point in time, there is still ongoing debate about whether the changes are beneficial or not. There seems to be two schools of thought – those who think the changes have resulted in more accurate data and those that think the old results were more accurate.

The changes came through at the beginning of September and we personally didn’t even realize until some time closer to the end of that month. I think that was the case with a lot of people. Unless you are constantly comparing search volume numbers for your keywords you probably wouldn’t have even have noticed the difference. The changes basically involved a rather dramatic decrease in the number of results for the Global and Local Monthly Searches.

As we already mentioned, there was no real announcement from Google regarding this change, in fact, about all we got from them was a paragraph left by a Google employee on one of their forums which read as follows:

“If you use both the previous and updated versions of the Keyword Tool to search for keywords, you may notice differences between the tools for statistics on Global Monthly Searches and Local Monthly Searches. This is because the previous version of the Keyword Tool provides search statistics based on Google.com search traffic and traffic from search partners, while the updated version of the Keyword Tool provides search statistics based on Google.com traffic only.  We’ve updated these statistics based on user feedback, and hope you find them helpful for keyword selection.”

If we want to see examples of the difference in volumes we only need to look at a couple of keywords like ‘bathroom supplies’ for instance which has gone from 5400 local monthly searches to only 880. And another – ‘golf clubs’ which has moved from 165,000 searches to 33,100. As you can see, these are not simple statistical errors but massive differences in search volumes.

Even one of my brothers who has just started building a website has noticed a significant decrease in one of his major keywords which went from 120,000 down to 18,000.

So is it more accurate?

Well we did a little test since we are ranked no.1 for quite a number of keywords so decided to run a check on a few of of those keywords to see how they compare. Here’s the results for our data in September using our traffic results from Google Analytics data and comparing it to the local monthly search volumes (exact match) from the Google Keyword Tool data:

Keyword 1

Our traffic – 1623
Google Keyword Tool estimate – 1900

Keyword 2

Our traffic –  1726
Google Keyword Tool estimate – 4400

Keyword 3

Our traffic – 713
Google Keyword Tool estimate – 720

Keyword 4

Our traffic – 487
Google Keyword Tool estimate – 480

As you can see, the Google Keyword Tool results compares quite well with those few keywords so perhaps it is more accurate. If this is the case, then this is excellent news. It means we won’t be sitting wondering why we aren’t getting all that traffic even though we are ranked no.1 in Google. It also means that when we build a website, we will know the exact traffic numbers before hand. There won’t be any nasty surprises after we’ve spent months trying to build up our websites.

However, at the same time it means that anything we may have done in the past may be all for naught as we realize they will never generate the traffic numbers we were expecting. We have over 20 websites and not all of them have performed as well as we expected them to. Mind you, they would probably do better if we put a bit more effort into them but even so, had we had more accurate data to begin with , then we might not have lost motivation earlier on when we realized we weren’t getting the traffic numbers we were expecting.

So I see this change as being beneficial because it looks like we can build websites with more confidence as having more accurate data means we know what to expect in traffic volumes once we hit the no.1 spot in Google.

Would love to hear what our readers think about this change and if you see it as a positive or negative change.

How to Get Instant Traffic to Your Website or Blog

Just recently we created a survey for our readers to let us know what were their biggest issues with making money online. It wasn’t surprising really to hear that traffic generation was at the top of the list.

Traffic is really the one thing that is the deciding factor for whether someone will make it online or not….at least in my opinion. If you can’t get the traffic then you can’t get the sales.

So with this in mind, we are going to start adding more blog posts related to traffic. To begin with, we are going to provide a nice little tip for generating some instant targeted traffic. Some of you may already be aware of this one but I am sure there are a lot that aren’t. This technique will provide you with some fairly decent traffic if you do it right. For me, it’s not a long term solution however – I prefer long lasting good quality backlinks via guest blogging but even so, traffic is traffic and this technique will keep you motivated and give you the mindset to keep working on getting more traffic.

The technique I am talking about is blog commenting. Ho hum, yes I know it’s just blog commenting but stay with me here because what I’m about to tell you may be a little different to what you are currently doing.

Most people when leaving blog comments find related blogs and plonk down a comment and move on to the next one. Then there are others who go for quantity and leave comments on any blog whether it’s related to their topic or not.  And others at the extreme end of the scale that use blog commenting software and spam thousands of sites a day.

What these people are focusing on is quantity rather than quality and as any regular reader to this blog knows that is not how we do things. We focus instead on doing less but getting more out of it. In other words, quality is more important to us than quantity.

So this is the process we use for blog commenting. Doing it this way results in instant traffic because it involves being the first person to leave a comment on a high traffic blog. It’s almost like being in the number 1 spot in Google –  being at the top in Google means you get more traffic and the same applies with blog commenting.

The key however is to find high traffic blogs. The reason you want to focus on high traffic blogs is so that you can benefit from their traffic. By adding your comment to their site you are effectively advertising your site on their blog. When people see your well written comment at the top of the list, they will hopefully click through to your website.

This is how it works…

The first step is finding those high traffic blogs. To do this you can use a few different sites:

1. Alexa.com – Alexa displays information about sites and their traffic rank. Now Alexa isn’t entirely accurate, however for the purpose of this exercise, it’s great way of finding high traffic blogs. Simply type in a keyword related to your website and the word ‘blog’. For example, if your site is about dogs then type in ‘dog blog’. When the results are displayed you will see  the word ‘Rank’  with a number next to each website listed.  This number shows the traffic rank of a site, according to Alexa. The lower that number the more traffic that site gets.

2. Technorati – This site focuses on blogs so when searching you can simply type in your keyword without the word ‘blog’ next to it.

3. Google – It may take a little longer by using Google but you can still find high traffic blogs this way.

Your goal here is to find a list of 20 to 30 blogs that relate to your site that are getting lots of traffic and/or comments. If they are averaging around a minimum of 10 to 20 comments per post then it is one that I would add
to my list.

The second step is to download a free piece of software called Comment Sniper.  What Comment Sniper does is provide you with an alert to let you know that a post has just been published to one of those high traffic blogs. You’ll get a pop-up on you computer screen or you can get an SMS message to your phone to let you know when it happens. This allows you to quickly go to that blog and leave a comment. And since you were alerted as soon as the post was published you will generally be the first to leave a comment. (Update: Unfortuantely Comment Sniper is no longer available. You might want to try Google Alerts or Yahoo Alerts which will do a similar thing.)

Use common sense and don’t go crazy with this. By this I mean don’t always be the first to leave a comment on every single post on the same blog. This starts to look a bit odd, almost like stalking,  and the owner may decide to ban you especially if your comments are a little spammy. Just be a little relaxed about it.

The main thing you need to keep in mind when doing this is that you leave a good quality comment. This won’t be as effective if you leave a one sentence response. Quickly read the post and leave a comment based on the content of that post – you can make a suggestion, ask a question or simply add your thoughts. However, if you can’t think of anything worthwhile to say then don’t leave anything at all.

If you can leave 10 comments a day on various high traffic blogs using this method you will start to see some nice traffic flow in.