Wednesday, January 28th, 2009 at 6:15 am
In the past few months we have started to notice an issue with our blog post traffic for one of our niche product sites.
What we have noticed is that at least once a month for about a week we lose about 50% of our blog traffic.
In the analysis for this it looks like that a good proportion of our blog posts just disappear from Google search. For instance, for one blog post in particular we are ranking #1 in Google for a particular keyword. About 5 days ago we started to lose traffic again so I checked that keyword and sure enough we are nowhere to be seen in Google for it.
Yesterday I did a search using quotes for a particular string of text in that post and the post didn’t register at all. In other words, it was de-indexed (is that a word?) from Google. Today I checked it and the post has reappeared but it is still not ranking anywhere for it.
In the past few months it has done the same thing each month. Very weird…but in all cases so far the posts eventually go back to their original ranking and the traffic will return again.
I know this can happen with new posts but these are posts that are up to 3 months old. Is 3 months still considered a new post?? I would have thought not but who knows with Google.
Anyone have any ideas on what the problem might be?
UPDATE 1: Within about an hour of writing this blog post the site started ranking again for the missing blog posts. The post described above is now back and ranking at #1. If it recurs again next month I will update this post with new info.
UPDATE 2: Well its the 14th February as I write this second update and Google has yet again taken out a good majority of our blog posts. Actually they are still in Google but they are no longer ranking like they used to. I have no idea why this is happening on a regular basis. It usually lasts about a week so I will update when the posts are ranking again.
UPDATE 3: It’s 9th March and the blog posts are finally ranking again. This has been the longest so far – just about a month. Since I have been trying to figure out what is causing this I did make a change to that blog so I am not sure whether that is the reason why it is ranking again. What I did was change the Post Title default in the All in One SEO plugin. The default displays the blog post title along with the blog name in the title. This means that the blog name shows up on every single blog post title. My thinking is maybe Google sees this as duplicate titles. I changed it a couple of days ago and now the blog is ranking again. I guess we will just have to wait and see whether that has done the trick or whether the blog will lose its ranking again next month.
UPDATE 4: About a day after posting Update 3, the blog lost its ranking again so traffic has died again. I think the next step will be to add nofollow tags to the Amazon links we have in each post. Each post is a review of an Amazon product but it is all original content and in no way resembles the content on Amazon so I know that isn’t the problem. But each post contains 3 affiliate links to the Amazon product being reviewed. We all know that Google doesn’t really like affiliate sites so I am wondering whether that is the problem. I thought perhaps for every third blog post we should add the nofollow tag to the affiliate links. We will be doing this over the weekend to see if that makes a difference.