Just recently we were lucky enough to be given a copy of an Amazon WordPress plugin to review. To be honest, we had never heard of this plugin so when the owner asked us to review it, we really weren’t expecting too much. After all, we have used the ReviewAzon plugin for quite some time on a few of our blogs and are very happy with it. We didn’t think anything could match it….that is until we actually tried WP Zon Builder.

This is one feature packed plugin and at this point we think it just nudges out ReviewAzon as our top Amazon plugin….not by much mind you, but just enough that we can say that we prefer WP Zon Builder over ReviewAzon. And I actually don’t like saying that because ReviewAzon is such a great plugin and you won’t regret buying it but for us the WP Zon Builder has a few extra features that have won us over.

As anyone who has read this blog knows, we make a nice income from promoting Amazon products and we are always on the lookout for anything to make our lives easier. And although we don’t really use these types of plugins in a big way, we still like them because they allow us to add reviews that automatically include all of that extra data from Amazon like images, prices, specifications, weights, measurements and so on. This means we don’t have to manually add this data ourselves.

You can use these types of plugins in one of two ways:

1. Adding products using the content from Amazon without making changes – This involves adding Amazon products to your blog without you making any changes to the content that comes over from Amazon. You can literally spend an hour or so using this plugin to add thousands of Amazon products to your blog and take the rest of the year off as the content is drip fed  to your site. I’ll show you how this works a little later in this article.

2. Adding products using the content from Amazon BUT you make changes – What this means is that you use this plugin to bring over the content from Amazon but you make changes to that content and replace it with your own product review. This plugin allows you to do that so the content isn’t just a duplication of what is on the Amazon product page.

We use both options but we definitely prefer the second option. If you can add your own review then you will be streets ahead of the rest of others using these types of plugins.

How Does the WP Zon Amazon Plugin Work?

You can add Amazon products in one of two ways with this plugin:

1. The first method involves creating a new post

You pretty much create a new post as you would any other post on your blog and add the product details there. I actually like this method because it gives me a little more control over what is in the post. What I do with this method is simply click on Posts –> Add New and under the text box is a section that I can enter an Amazon ASIN (each product on Amazon has an ASIN number) and then I click Insert. This automatically places a piece of code in my text box which displays an image of the product, a title of the product with a link to Amazon using my affiliate link, the average rating and the total number of reviews. This is what it would look like:

Then once I add my own unique content my post will look like this:

2. The second method involves adding posts en-masse.

With this method you can add hundreds, if not thousands, of posts in less than half an hour. Not my sort of style personally but great for those wanting quick, massive amounts of content added to a site.You can even stagger those posts so that they go up randomly for any period of time you set. You can even back-date them so that they are posted with dates in the past.

You can also use this method, as we do, for finding products based on a specific criteria that you set. This is one of the features we really love about WP Zon Builder. The filtering system is excellent and allows you to narrow down the search based on category, keyword, maximum and minimum price, average rating and the number of customer reviews. You can also sort those results by Featured Items, Bestselling, Relevance, Price, Newest Items and items On Sale.

This is a view of the Find Products page in the WordPress dashboard.

From this page you select your products and add them to a Queue. Once you’ve added 1 or more items you then click on the Post Products link from the dashboard menu and select the dates you want those posts to go up on. You can let them all go up straight away or select from and to dates so that they go up randomly during that period. There’s also a check box that you can select which prevents duplicate products from being posted.

This is what the posts look like if you select this method. If you notice it has brought all of the details over from Amazon. I haven’t changed a thing. However, the beauty of this is that I can change it if I like. I just go in and edit the post and add or change what I like.

Notice also that it has also automatically brought over the consumer reviews from Amazon and added them as comments. I really like that feature. You have the option of turning that off if you like or if you decide to keep the customer reviews you can change the settings so that you can select how many comments are displayed and only show comments that have a minimum rating. You can also sort those reviews by rating, most helpful, and submission date.

There are so many features that this post could go forever so I am just going to summarize the main ones below:

• You can automatically use Amazon tags as your post tags or alternatively create post tags from the Amazon product title or use neither if you like and just create your own.
• There is an option for creating ‘pretty’ links so that your links to Amazon look like regular links and not long affiliate type links.
• The plugin links with the All in One SEO Pack plugin so that it will automatically set your All-In-One SEO Pack post titles, meta keywords, and meta descriptions for any Amazon product posts. Y0u can turn this option on or off.
• An update button within each post so that you can update the product details that have come over from Amazon at any time. The creator of this plugin tells me that he will be adding an automatic update feature in a future release of this plugin.
• You can make the links to Amazon nofollow if you like.
• This plugin will work with any theme. We use the Flexsqueeze theme for most of our sites but this will work on anything according to the creator of this plugin.
• This works with any Amazon country affiliate program.
• It includes widgets so you can add products to your sidebars.
• Click Reporting which provides stats on which products are getting clicks through to Amazon.
• You can use more than one Amazon Associate ID and if you need to you can easily change the Associate ID for the entire site.
• It integrates with other plugins like phpOStock, phpBay, Auction2Post, and other plugins that display Overstock.com and eBay products. We haven’t tried this function as yet so we can’t advise on how it works.
• You can search for and add Youtube video reviews from within the post itself.

This is a great plugin and we highly recommend it whether you want to add mass product posts or individual unique product reviews.

For more info click here – WP Zon Builder