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Do you remember when you were young and your mum or dad (or other significant person in your life at the time) would tell you something extremely wise and life changing but it totally went in one ear and out the other? Today you might think back on it and say, “I wish I’d listened to them; my life would be a whole lot different now”.

Unfortunately, this is how most of us function when it comes to making money online. We want all the answers but we aren’t always prepared to take them on when we hear them. I know that in the early days, we learned the ins and outs of making money online from James Martell but did we really listen to what he had to say?…no not really. We took what we wanted from it all and played around with the sites and added content and tweaked the themes but when it came down to it, we didn’t really follow what he had to say. Why?…well looking back on it now it was mostly because we just weren’t patient enough and not being patient enough results in a cascade of problems. Believe me we kick ourselves now because had we followed James’ method right from the beginning we would have succeeded a lot sooner than we did.

When you aren’t patient enough you get to a point where you don’t quite believe in the process. And if you don’t believe in the process, you are either going to stop putting it into practice or you will start to tweak it a little putting your own spin on it until eventually it becomes nothing like the original method.

So for us, instead of writing long detailed posts, which is what James recommended, we went ahead and wrote hundreds of poor quality short unhelpful articles. And instead of focusing on just one website, which is again what James recommended, we kept building more and more sites. And instead of backlinking we spent time tweaking the sites. As a result, it took us a lot longer to get anywhere.

This is what happens to a good majority of people. We still get emails today from people who have purchased our Amazonian Profit Plan who have obviously not really taken it all in. For instance, we recommend working on only 5 product reviews at any one time. But instead we get emails from people saying they have added 20 or 30 reviews to their site and wonder why they aren’t making any money. They wonder if adding more will help. Of course it won’t because if none of the first 5 are making any money then why will adding another lot of reviews make any difference?

I know I am rambling on a bit here but what I am trying to get at is that in order to make a good income online you have to first of all be patient and second of all follow through on the process. It’s almost like baking a loaf of bread. If you follow the recipe exactly you get a better loaf. If you start tweaking by adding a bit more flour or a bit more yeast you might still get a decent loaf but if you start experimenting by omitting or changing some of the ingredients then it is pot luck as to whether it is going to turn out or not. You might get there eventually if you experiment enough but it will take you a lot longer than if you just stuck to the recipe.

There are plenty of recipes for making money online but in terms of affiliate marketing and the product review concept there are 3 critical ingredients you need to follow in order to succeed:

  • Choose a quality products
  • Write quality reviews
  • Get quality backlinks

Notice the one word that keeps repeating itself?…that word is QUALITY but most people making money online do everything but provide quality. It’s always more about QUANTITY for most people and it was for us also – hence why we built website after website. Fortunately we stopped at around 20 or so but a lot of people just keep going.

I know we have spoken many times about ‘Quality vs Quantity’ on this site but it’s something that needs to be repeated constantly because a lot of people just don’t get it. You really have to make quality your main focus and now more than ever because it is the direction that Google is taking. Google want to have quality sites ranking in their search engine. They don’t want to see poor quality spammy sites in the top 10 for any of their search results.

Even if we put Google aside for a minute, then it is still obvious that quality is important. It’s important because when anyone comes to your site they are doing so because they want answers. If you have a product review site they want you to tell them why they should buy the product. They don’t want to see a site full of ads, pop-ups and a short unhelpful review.

If you don’t focus on quality then you will really struggle with making money online. You have to make quality your number one priority if you want to succeed.

Let’s take a look in more detail:

1. Choose a Quality Product

When most people build websites they immediately start thinking about what niche they should pick. This is a big mistake in our opinion. There is this concept that some niches are better than others but nothing could be further from the truth. It has nothing to do with the niche because in reality every niche has both good products AND bad products.

People think that the secret to our success are the niches we have chosen so they go searching for our sites and try to replicate it all. But it has nothing to do with the niches because we make money from all sorts of niches. There isn’t one niche that does better than any other because it’s not about the niches…it’s about the quality products we have chosen within those niches.

Your readers don’t want to buy poor quality items. They want the best they can get for their money and your job is to find the best quality products and write about them. It’s simple really but a lot people don’t want to take the extra effort it requires to do that sort of research. They want to make money online but they don’t want to work for it.

2. Write Quality Reviews

Once you have chosen a quality product you then need to write a quality review. This is really a critical factor if you want your reviews to convert. It’s not just about getting your readers to the merchant and letting the merchant do the rest. Believe us when we say that because we thought the same thing. We wrote 300 word reviews for a long time thinking that the shorter the review the better as the reader would simply click over to Amazon for more info. Most didn’t stay on the page long enough to do that. They immediately saw the short review and clicked the back button. Those who stayed and clicked through to Amazon didn’t buy. Why?…because we gave them no reason to buy.

To ‘give someone a reason to buy’ means telling them why the product is going to benefit them in some way and/or why it is the best available compared to other similar products. If they have the benefits in their head, by the time they reach Amazon they are more likely to buy.

But it’s not just about slapping a few benefits on the page and hey presto you will make sales. It takes more than that. It means thoroughly researching the product until you know it inside and out because in most cases you won’t actually own the product. This means spending time on Amazon reading customer reviews and searching the manufacturers site for detailed information about the product and scouring the net for what others have to say about it.

It also means writing long detailed reviews that are around 1000 words or more. Our longest review now sits on our Affiliate Reviews HQ site and is over 4000 words long and we could have written much more. Remember that the person reading your review doesn’t have the product in front of them so they will want to know everything they can before buying. Don’t be afraid to add even the smallest of details.

The only way you are ever going to write really good quality reviews is to forget about the search engines because if you think about what the search engines want to see in the review then you are thinking about the money first and your readers second. So instead of worrying about the search engines, worry about your readers and what they would like to see in the review. If you do that you will always end up with well written helpful reviews.

3. Get Quality Backlinks

The final step in the process is getting quality traffic. This is where most people fail. They can often choose quality products and write quality reviews but the traffic part eludes them. The reason for that is that they are not patient enough. They start out all keen and send out some guest articles and maybe write a press release and do a bit of social networking/bookmarking and leave a few blog comments but because they don’t see anything happen straight away they lose focus. Their interest starts to wane and before they know it they are building another website because ‘the next website will be the one that makes it’ or so they think.

Or worse yet, they might pay someone $20 to get 1000 backlinks to their site. It just doesn’t work. We know this from experience, because like almost everyone else we too have tried this method in the past. You need QUALITY backlinks if you want to rank well in Google or any of the search engines for that matter, and the best quality backlinks you can get come from guest blogging. Yes, it takes time but it works. You can choose to continue to ignore backlinking or get someone else to add hundreds of spammy backlinks to your site or you can do it the right way and only focus on quality backlinks.

Just keep in mind that one good quality backlink is often better than thousands of poor quality ones.

The Final Ingredient

So what is the final ingredient? The final ingredient is you and whether you are patient enough to stick with the plan. Just remember that:

  • If you have chosen quality products then they will sell.
  • If you have written a quality review then it will convert.

All you need is the traffic but it can take a year before you really start to see some real action with backlinking. Are you prepared to stick at it for that long? You really have to answer that question because if you aren’t prepared for that then this isn’t the business for you and you will only find yourself in what we call the Affiliate Marketers Cycle of Doom. Sure you might have success in a month or two – lots of people have – but if it doesn’t happen in a month or two are you willing to keep at it until you do or will you just be off to build yet another website?

A New Design for Affiliate Blog Online

As you can probably tell (if you are a regular visitor), we have just updated the design on this blog. We are still using the Flexsqueeze theme but we downloaded one of the skins in the Flexsqueeze member area to try out something new.

The skin we chose was the Plain Jane skin which is based around the Thesis theme. It’s a very plain skin but with Flexsqueeze you can change just about anything so we added a header and changed some of the main theme colors and fonts.

We are still in the process of making changes so you may see some anomalies over the next couple of days or so.

We have been using the same design for some time now so it was definitely time for an update.

This isn’t going to be a very long post because we are more interested in your input than what we have to say. We have decided to start adding tutorials to this website and it is important to us that we provide the information that you will find useful. After all there is no sense in us spending time providing lots of lovely content on something that you have no interest in.

These tutorials will be free to access and on subjects that you might need help in. We envisage that each of these tutorials will be self contained and very specific to a particular subject. In other words, you aren’t going to see tutorials on ‘how to make money online’ or ‘how to get traffic to my site’. Although those sorts of topics are relevant they are very broad and require a lot more than a simple tutorial to answer.

Instead, what we are after are tasks that you might have to perform in your day-to-day business online.

These are a few of the topics we had in mind but we would prefer your input:

  • How to add a plugin to WordPress
  • How to create a professional looking header for your WordPress blog
  • How to create a custom menu in WordPress
  • How to create a table in WordPress
  • How to find the number of backlinks to your site
  • How to use Google Analytics to find your top performing pages
  • Blog Commenting 101
  • How to install and use the TinyMCE Advanced plugin
  • How to align an image in WordPress
  • How to set up AWStats in Bluehost

Each of the tutorials that we add will in most cases include both a video and a written transcript. We realize that some people are visual and prefer a video but others prefer to read, so both options will be provided.

Since we have a diverse range of readers each with a differing skill base we expect that over time we will add a diverse range of topics from the very basic to the more advanced.

We also intend to add a beginners section for those who have never created a website and want to know how.

We will also be adding tutorials to our Affiliate Reviews HQ website and would like your input here as well. These will be specific product related tutorials on how to use some of the amazing affiliate tools available today. Here are a few examples of what we thought we might add:

  • How to set up the Flexsqueeze theme
  • How to create cool looking review pages with Flexsqueeze
  • How to use SEMRush for keyword research
  • How to create a custom home page using the Catalyst theme
  • How to create affiliate links using the Ninja Affiliate plugin
  • How to use ReviewAZON for creating manual Amazon product reviews

As you can imagine this will all take a bit of time but for starters we want to add the most requested tutorials so if you would like to see any of the above tutorials added or if you have any specific requests please let us know in the comments below.

UPDATE: We forgot to mention that these tutorials won’t be posted on to the main blog here. They will appear in a separate training section on this blog.

How to Create a Static Home Page on Your Blog

We have a number of websites and they are all structured in different ways but one of our favorite formats at the moment is to use a static page as the home page rather than the regular blog type structure. It works quite well for product based sites like our Amazon sites as it makes the site look less like a blog and more like a regular website. It also opens up a myriad of opportunities for adding different types of content to that home page.

When you create a static page for your blog what you are doing is essentially replacing the basic blog post format on the home page to just one single page. For instance, this blog’s home page has a list of blog posts listed down the page and that is what most blogs look like. However, if we decided to create a static page for our home page here, the blog posts would no longer appear and it it’s place would be one page of content.

Will This Work for Any WordPress Blog?

Technically speaking it will work on any type of WordPress blog but that doesn’t mean that it will actually suit every type of WordPress blog. This blog for instance has a community feel to it and readers leave lots of comments, so in this instance we prefer to have the blog style remain on the home page. We wouldn’t change it to a static page.

However, for some of our product sites using a static page is a much better option as we generally don’t get a lot of comments on our product blogs and not a lot of repeat visitors. For product sites, the blog style can be limiting in some ways especially if you really want to promote some of your best reviews which you can do extremely well with a static home page.

How Do You Create a Static Home Page?

WordPress have made it super easy to create a static home page. It’s just a matter of point and click. However, you still have to add your content of course but we will go into that a little further on in this article.

Here are the steps for creating a static home page in WordPress:

1. In your WordPress dashboard go to Pages –> Add New.

2. Create a page called Home Page (you can actually call it whatever you like). Add your content (refer below for more info on what to add) and Publish the page. (Note that you can create a full-width page if your WordPress theme provides you with that option).

3. In your WordPress dashboard go to Settings —> Reading and click the Static Page option and from the drop-down field next to it select the Page you just created in step 2.

4. Click Save Changes and go to your home page on your site and your new page will now be displayed.

How to Get Your Blog to Display Again

Now you all might be thinking where has my blog disappeared to if it is no longer displayed on the home page. In order to display your blog again you simply need to take the following steps:

1. In your WordPress dashboard go to Pages –> Add New.

Static-Page-Pages-Add-New

2. In the Title field enter the world ‘Blog’. (You can call it whatever you like but Blog is the most appropriate title.) Don’t enter any content on the page. Leave the content field completely empty.

Static-Page-Pages-Blog3. Click the Publish button to publish the page.

4. Go to Settings –> Reading and from the Posts Page drop-down box select the Blog page you just created in step 2.

Static-Page-front-page-displays

5. Click Save Changes.

Check out your website and you should now see a Blog option in the navigation bar. When you click on that you will be taken to your blog. If you don’t see it then it is probably because you have created a custom menu so you will need to go to Appearance –> Menus to add the Blog page to your main menu navigation bar.

What Sort of Content Can You Add to Your Static Home Page?

You really can add whatever you like to your static home page. Here are some options:

1. A Welcome box -  A welcome section is a great way to introduce yourself and your website. Add your photo and a short blurb about who you are and why you started the website. This can work particularly well for product review sites as most people gain a sense of trust when they see a photo of a real person. Here’s an example:

Welcome to my Cordless Drill Review site. My name is Paula and my goal with this site is to provide the best cordless drill reviews for all the major makes and models including Panasonic, Makita, Black and Decker, Dewalt and more. I hope you enjoy your stay and if you have any questions feel free to contact me.


2. The top reviews on your site
– If you have purchased the Amazonian Profit Plan then you will know that we suggest that you start by creating five reviews for your website. You can promote those five reviews by linking to them from the home page. This is just a suggestion but you can create a heading called ‘Most Popular Reviews’ and under that add a thumbnail image of each product and next to each thumbnail add a short blurb about the product and a link to the review on your site. It might look something like this although we did use the Flexsqueeze theme to make it look as good as it does with the star ratings and the More Info button but it is simply a table which you can create in WordPress without the need for Flexsqueeze.

 POPULAR REVIEWS
Panasonic Cordless Drill The Pansonic XYZ Cordless Drill is one of the best on the market for the home handyman. Read our full review of the Panasonic Cordless Drill.
Makita Cordless Drill This is my personal favorite. The Makita ABC Cordless Drill is a must have for any home handyman.

 

3. A directory menu linking to key posts/pages on your site. You can see an example of how this works  on our Affiliate Reviews HQ site. If you go to the home page of the site you will see that it uses a static page and on the page is a simple directory with two menu headings – one for the latest reviews and one for the latest comparisons. We don’t have to manually add the links to that directory each time we publish a new post or page. It all happens automatically for us because we use a free plugin called List Category Posts.

 

5. Videos – You can add your own video or grab a video from Youtube to add to your static home page.

6. Widgets – This one will only work if you have a theme that allows widgets on pages and not just in the sidebar. We recently reviewed the Catalyst theme which has this feature. If you read the Catalyst theme review on our Affiliate Reviews HQ site you will see how we managed to create a home page on one of our test sites purely with widgets. This makes creating a home page extremely easy because you don’t have to play around with tables which often don’t always work very well. Being able to drag a widget onto your home page has to be one of the easiest ways to make a professional looking page.

7. Content – Google loves content so ensure that you don’t just have a home page that is only full of video and images.  Add a few paragraphs that include some of your top keywords.

These are just a few examples of what you can do with your home page. If you have any other ideas please let us know in the comments below.

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