Why We Got Rid of Our Websites & Shut Down Our Podcast

minimalism and online marketingI recently read a blog post where someone mentioned creating a Word for the Year. This is where you choose a word that encapsulates your main intention for the year. It can be one word or a group of words. For some, it’s not always easy to find that word and in fact, you can take courses to help you find that word, but for me it was easy. I knew straight away that my word was ‘minimalism’.

I have been wanting to declutter for some time now and in fact, have been slowly doing this with household items but I really wanted to get serious about it. The house was still filled with so many ‘you never know when you might need it’ items and it was time to let them go.

This has taken up much of January for me and Wanda has come onboard as well and is doing the same with her home. In fact, she has gotten rid of far more than me.

It’s a liberating feeling getting rid of ‘stuff’. It feels like a weight off your shoulders. It essentially means that you have less stuff to worry about and to be honest, most people in western societies have more stuff than they will ever need just sitting in boxes in the garage. Some people have so much stuff that they pay companies to store the excess.

So since we are both focused on a more minimalistic approach it was only natural that this would apply to our online business. Last year, we just did too much and as a result by Christmas we were just burned out. We really needed to reassess what we were doing and get into a ‘declutter the business mode’.

This has meant a big change to the number of websites we currently own. Some of these were websites we had when we first started online so they held some sentimental value for us but we were in the right frame of mind to finally let them go.

Our criteria for getting rid of those websites was whether they earned enough to cover the cost of running them. Most didn’t so we just let them go. This has resulted in us going from around 30 working websites down to just 15.

Because we had so many websites, it was difficult to manage them. All those things you need to keep in mind like remembering passwords and which hosting company they were with, ensuring Wordpress and plugins were updated and domain names were renewed. And we would often think that if only we had more time, we would be able to work on them and get them making money again. So they were constantly in the back of our mind…yet another thing to think of.

Finally getting rid of them has been a really freeing experience. It has has allowed us to combine the majority of the remaining websites into one hosting account. This meant, we were able to close down one of our hosting accounts completely. So apart from the money saving, it is one less thing to worry about.

We have also decided to close down the podcast for this website. We really like the idea of doing podcasts and they are a great way of getting traffic to your website, but we had to weigh our options and we knew that this particular podcast had to go. So today we shut it down.

One final thing we did was to reduce the amount of videos we are recording for our YouTube channels. At one point, we were creating 3 a week. That was way too much work as we not only had to record but do all the preparation before hand and then spend time editing the videos.

This is really just the start. We intend to declutter even more so because decluttering not only gets rid of stuff and reduce workload but it also declutters the mind. The less ‘stuff’ you have to think of, the clearer the mind becomes.

We are already finding that the lightened workload is having a beneficial effect on our wellbeing. We are able to take time off and get back to having experiences rather than being stuck at home working on the business so completely. Creative ideas are flowing more freely and work has once again become enjoyable. So if you are doing way to much, sit back and evaluate just what you can downsize to get your life on track.