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Why You Really Need to Start Guest Blogging NOW

We’ve been writing articles for other blogs and websites for years now. It is actually one of our top traffic building techniques. We originally got the idea from James Martell when we were learning the basics of internet marketing from him back in the early days. In those days, it actually took a lot of work as we weren’t submitting articles to blogs but to websites who were less inclined to take an article.

These days there is a  huge influx of bloggers who just love content, so it is a lot easier to get an article published. This is even more so if you have an internet marketing type blog, after all other internet marketers know the value of content and will even come to you for an article. This was the case with our latest guest post for Maxblogpress.

Maxblogpress are the creators of some great plugins including the Ninja Affiliate plugin that we use and recommend. They also have a great blog  that was created to highlight the success stories of affiliate marketers and which is definitely worth a visit. We were approached and asked to write up a blog post which you can read here.

From that one blog post we received over 1200 unique visitors, had around 150 sign-ups for our email list, some nice backlinks, around 50 new RSS subscribers and 3 sales of affiliate products, one of those for a membership site with ongoing commissions. Hey don’t laugh, those sales are a lot for this website – considering we don’t make that much money from it since we really don’t promote it, so three sales is pretty good. (I think at some point I am going to have to start promoting this site as it seems to be gaining in popularity without me even trying…but now I am getting sidetracked.)

So as you can see, we got some really good value from that one guest post, and it wasn’t as if it was difficult to write. In fact it was just like I was writing for my own blog, and that is the sort of work I enjoy doing.

For our niche blogs we have always used guest articles as a means of getting backlinks. This is how we can manage to rank so well for some difficult keywords. Getting quality backlinks from related websites can boost your ranking in Google and that in turn can bring in traffic.

If you aren’t guest posting, particularly if you have an internet marketing type blog, then you really are missing out on some great opportunities. If I was promoting this blog, that would be one of my key ways to generate traffic and interest in my blog and I would be making it my goal to get at least one guest blog post published per week. Yes of course the traffic is only temporary from these types of posts but as you can see from our experience it brought in other long term benefits, like the 150 people signing up to our newsletter for instance.

If you’ve never done any guest blogging before then you need to keep in mind the following before you approach another website to offer them an article:

1. Ensure that your website looks reasonably professional – The owner of the blog who is going to take your article will be linking to your website and any self respecting blogger will want to ensure that they are linking to a quality website. In other words, they may not accept your article if it looks like your website is full of spammy ads, is poorly put together or is overly amateurish. In this day and age when fantastic looking blogging themes are freely available this shouldn’t be an issue.

2. Ensure that the content on your site is of the best quality you can deliverBEFORE you approach another blogger to see if they are interested in taking an article, spend some time writing between 6 to 10 really good solid articles and posting them on your blog

Once you have some quality content and a reasonably professional site you will be ready to start emailing  prospective bloggers to see if they will take your article. Once you have found a blog that you think might take your article then ensure that you take some time to read some of their blog posts to get an idea of the type of articles they are writing before emailing them. Look at their style of writing and also the topics covered – you don’t want to offer them an article about a topic that they have only just written about themselves.

We also tend to email blogs that are fairly active ie. they get a bit of traffic and lots of comments. This will ensure that we will get some traffic to our blog.

Emailing prospective bloggers can be done in one of two ways:

  1. Emailing the blogger before you write the article.
  2. Emailing the blogger and attaching an already completed article.

I personally prefer the first method although I know that others have had good success with the second. The reason I am not as keen on the second method is that sometimes you just don’t hear back from them and then you have to decide whether to offer the article to another blogger.  But, if you do that however and the first blogger finally gets back to you and says they will take the article then you have to tell the second blogger that they can no longer have it. Too many issues with this so I just use the first method.

What we normally do when we email a blogger is provide article topic suggestions but also say that they can choose their own article topic if they prefer. This provides them with more options so there is a lesser chance of them declining the offer.

We also ensure that we tell them that we are offering the article for free and in return we are just requesting a couple of links in the article or in the author bio at the end of the article back to our website.

Just remember that this is a numbers game and you will be declined more times than you are accepted. The trick is to just keep finding sites and emailing them. As I said before, if your blog is an internet marketing blog then you will have more chance of being accepted. Other niches may be a little tougher.

Once you’ve been accepted it is simply a matter of writing up an article and submitting it to the blogger once finished. Remember to include links in the article or in the author bio at the end.

Guest blogging is definitely worth the effort and if you are consistent in your efforts it won’t be long before you will notice your site ranking better and your traffic increasing.

  • Jean Sarauer says:

    Excellent and thorough article here. We had our first guest post ever on the blog last week, and it all came about because the blogger noticed a question in the comments that he could answer. He emailed me with an idea and made everything easy after I said yes. His behavior taught me a lot about how I want to behave as a guest poster.
    .-= Jean Sarauer´s last blog ..How to Live With Your Inner Critic =-.

    • Paula says:

      Very nice Jean. Sometimes that’s the best way to start – by first receiving guest posts rather than submitting them. That way you learn what is involved from other peoples actions.

  • Ann Smarty says:

    Wanda & Paula,

    Thanks for this great article.

    I suggest you checking out MyBlogGuest.

    It’s a forum meant to connect guest bloggers to bloggers who are interested in more authors and new perspective.

    Chances are you’ll find plenty of great guest blogging opportunities there.

  • Moon Hussain says:

    I’ll be taking on guest posting this summer. Before I do that, I want to make sure my site looks the best it can and that I have written 2-5 guest posts before I even ask any other bloggers.

    That really puts it into perspective: “…we were sent over 1200 unique visitors, had around 150 sign-ups for our email list, some nice backlinks, around 50 new RSS subscribers and 3 sales of affiliate products,..”

    Nice!
    .-= Moon Hussain´s last blog ..Fun Friday Round-Up: OMG I’m Less Than 3 Weeks From My Move! =-.

    • Paula says:

      Just took a look at your site Moon and it looks pretty good to me – nice and clean with some great articles. I don’t think you would have a problem with guest posting at all.

  • Dennis Edell | Direct Sales Marketing says:

    I’m betting MANY readers would be ECSTATIC to get 3 sales from one post, guest or not. Not to mention all the sign-ups, which could be worth lot more in future months.

    I’m revamping right now, but would love some guest appearances from you once i open things up again. :)

  • Trece says:

    Thanks so much for the knowledgeable and informative blog. I’ve subbed to you, and hope to learn lots more.

  • Thanks for the advice. I haven’t tried guest blogging and I have never really given it much thought. I’m definitely going to give it a try now.

    • Paula says:

      I think you will find it will be worthwhile. It has so many benefits that it really shouldn’t be ignored.

  • Hey Paula..

    Excellent. post ;)!! Guest Posting is one of the most easiest and effective way to get targeted traffic, brand awareness, backlinks etc. etc..!!
    Btw. This month i wrote my first Guest Post. lol :D !!

    Thanks for sharing this great Post :)!

  • Hi Wanda and Paula,

    What a great and informative article. I have been a affiliate marketer for some time now and are using blogs but untill recently I mostly advertised them using PPC. I have just started to really use SEO to get better ranking and backlinks. I havent thought about guest blogging, so thanks for the great tip :)

    Kirsten
    .-= Kirsten Faucette´s last blog ..The Facts About Tissa Godavitarnes Acme People Search =-.

    • Paula says:

      We’ve tried PPC in the past but for some reason never really had all that great success with it. I know it can work…I just don’t know how to get it to work. I guess that is why we focused so much on organic traffic. It was the only way we knew to rank for as many keywords as we could get.

  • Paula,

    I think there is fear in some bloggers about ‘guest posting’. They fear rejection. They fear theyr guest post will not be accepted and published.

    What would you say to those who fear?

    Andrew
    .-= Andrew @ Blogging Guide´s last blog ..Need Some Blogging Help? =-.

    • Paula says:

      That’s very true Andrew, but I like the saying “feel the fear and do it anyway”.

      Just think of the Harry Potter book which was rejected a dozen times before it was accepted. Imagine if J.K.Rowling stopped submitting her book after the first rejection.

      I mention in the post above that it is a numbers game. Depending on your niche, you will get rejected more often than not, but it’s just a matter of moving on to the next blog.

  • Brad Harmon says:

    Paula,

    Your results from the guest post you mention are very nice. I wonder how many bloggers get those type of numbers from posting on their own blog? I would be happy with those results.

    I still haven’t done a guest post. I really thought I would have already done several by this point in my blogging experience, but I am still finding it hard to consistently post on my own blog.

    This post definitely gives me some new motivation to both post on my own blog and to start seeking out other blogs where I can potentially guest post. Thanks for sharing it.

    Brad

    • Paula says:

      I think you will definitely notice a difference when you start guest blogging Brad. It will bring a whole new audience to your site.

  • I am curious on average how many guest posts do you do per product review?

    Thanks I really enjoy your blog!

    • Paula says:

      It’s a bit hard to answer how many because firstly we tend not to keep track and secondly because some pages will rank faster than others. It depends on the keywords we want to rank for and the competition. It will also depend on where we put the guest posts. If they go on strong sites then we can rank a lot quicker which in turn means we need to send out fewer guest posts.

      Some product reviews might take less than a handful of guest articles whereas others might take a hundred or even more if the competition is fierce.

      A guest post can include multiple links so we can submit one guest post and include links back to three different pages. Generally we link back to two product reviews and the home page.

  • bob says:

    hi, thanks for your great post,
    thanks to your ebook, I have all the tools to make great reviews and great articles. but when I want to bring traffic using for example guest bloging, there no blogs which have great page rank or have a lot of visitors, no sites which contains articles and have high page rank, or post related to my product, only because I’m french and I’m looking for french blog or website.
    when the market is poor, what can I do to create quality backlinks?

    • Paula says:

      That tells me that you should easily be able to rank in the number 1 spot in Google France for your keywords since most of the related blogs or websites are poor quality.

      So you shouldn’t need to work too hard getting backlinks for your website.

      Just remember that when looking for sites for guest blogging that you need to look at the big picture. For your site you would be looking for home improvement sites and mom type sites.

      Looking for sites to post articles on can be a time consuming job but it is worth it because you can get some really strong backlinks.

      At the very least you can still get backlinks and traffic via other means ie. forum posting, comment posting, social bookmarking and so on.

  • Guest blogging is indeed another great marketing strategies. 3 sales is really not bad. Also, it’s not all that you’ve got. It also has boosted your email list and subscribers number. Those can be potential customers. However, in my opinion, it also depends on the quality of post you are going to submit :)

    • Wanda says:

      I agree Veronica, it is so important to submit good quality articles. And you are so right, the flow on effect from guest blogging is well worth the effort of doing it.

  • Eduardo says:

    Become known in other neighboring niches where you can expand your business to.

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