Top 10 Tips for Writing Blog Posts
1. Leave the introduction until last. For some reason it is a lot harder to write the introduction than it is to write the article. So start with the main content and you will have a lot more success. By the time you get to the end of the article the introduction should be a lot easier to write.
2. Keep your articles to a reasonable length. Why?…because most people prefer to read short snippets of information on the internet.
3. Don’t over-promote. What I mean by that is don’t just write an article that is an ad for a product. If you are writing about a product then make it a review, or write about your experiences with the product. In other words, avoid being overly spammy. Being objective about a product will encourage people to trust you.
4. The best articles are ones that provide assistance to the reader. If you can solve their problem in some way then they are more likely to read your article.
5. Use short simple sentences and lots of white space. One to three sentences at the most per paragraph. This makes it easier for the reader and provides a lot more white space which gives the article a clean, neat look.
6. Use dot points and numbering wherever you can. Reading content on the internet is not like reading a book. People like short pieces of content that are easy to read.
7. Provide something of value to the reader. Don’t be afraid to give away a particularly good tip or piece of advice. If the reader finds your blog post particularly useful they are more likely to return to your site.
8. If possible have someone read through your article before you upload it. Preferably someone who can correct any grammatical errors if required.
9. Run a spell checker through your work. This simple process is often neglected but it is extremely important. People will tolerate a few errors but when your blog posts are full of spelling and grammatical errors they may leave and probably won’t come back.
10. Regularly add content. The more content you add the better – Google will love you and your readers will keep coming back for more.
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I really struggle with 1, 2, and 5. As you point out, it is much different writing for the internet than it is for print.
I have always struggled with my opening. I think it is much easier to come up with an opening after you have written the rest of the post. I’ve read a few authors lately that suggest that this is a mistake though.
They point out that you lose much of the oomph from a well crafted title by introducing your post in the opening paragraph after you already know what the post is about. It is like making a promise about something you have already done.
What do you think?
I can see their point but I know that I would rather just get in there and write something than sit around trying to think of a catchy opening. There is the tendency, at least for me, to get fed up with it if I can’t think of anything and I’d probably lose the momentum of getting something written.
Spelling errors can ruin an excellent post. I constantly check over my posts to try and make sure that there are no spelling or grammatical errors – but they always seem to slip though.
Now I get my wife to read over my posts, so that I get an outside perspective from someone who reads what it says – not how I think it should be read.
I think we all are guilty of spelling errors. As bloggers, it’s a bit hard to avoid with the amount of content we write. Even spell checkers aren’t perfect. I have a friend who consistently writes “shore” instead of “sure”….no spell checker is going to pick that up.
I can’t help myself, but as a 20-year veteran teacher, spelling errors, omissions, and poor grammar stand out to me like a billboard!
However, I can certainly understand how it can happen with the amount of writing that people are doing nowadays, and all of the multitasking going on. For the most part, I do think that the majority of the errors will be overlooked if the professionalism remains.
There is some great content here for the “newbie” that I am to the trade. Thanks.
It doesn’t help either that teenagers are becoming so used to reducing every word they can so they can send that text message. And then we get websites like Twitter where we are forced to shorten words in order to say everything we want to say.
I browsed around your site and found some very useful and interesting information.I will be a regular visitor.Thank You.
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