We have been using Pinterest for some time now for our craft site BUT we haven’t been at all serious about it. It’s just been one of those things that we add to whenever we upload a new video to YouTube, assuming we even remembered to do it. So when we create the thumbnail for the YouTube video, we also create a smaller version to place on the blog post for that video and that image is the one we post to Pinterest. As you can imagine, the thumbnail for YouTube videos is rectangular – wider than longer, and if you have been over to Pinterest lately you will notice that just about all of the images are taller than wider.
Hmm, you’d think we would have caught on sooner that we weren’t quite doing the right thing when it comes to posting on Pinterest. It was only when we were checking out Google Analytics and we noticed we were getting a decent amount of traffic from Pinterest that we thought we had better get a better handle on this Pinterest stuff. I mean, despite posting images that weren’t the best, we still managed to get around 300 to 400 visitors a week from Pinterest. We knew we had to get serious about it.
It was time for some research which brings me back to the image size, which according to most Pinterest experts, was extremely important and it was one of the most obvious things we could change. So change them we would, but to what size? Good luck with that one. Everyone had a different opinion on this and really odd numbers too like 736 x 1128 or 564 x 1692. Meh, I would never remember those sorts of figures. I personally went with 800 x 1200. Nice clean and simple and they look good. I could even make it longer than that if I wanted but basically I kept the images taller than wider.
So what were the results?
I created about 10 different images in total and staggered them out over a period of about 5 days. I didn’t really take much note as it didn’t look like anything was really getting pinned but I know now that it can take a couple of days for Pinterest stats to start showing up.
Also and this is important, the number of clicks (visits to website) that Pinterest shows up for the image in my stats only refers to the clicks from the image that I personally uploaded. If that image is re-pinned by others then that image can also get clicks through to my website. The more people that re-pin your pin, the more likely you will get more traffic.
You can see the jump in activity in the Pinterest stats from around the 29 January.
How Much Traffic Did We Get to the Website?
According to Google Analytics, we received 7280 visitors from Pinterest to the website for the period Dec 28 to Jan 5, that was just for 10 images. And just as a comparison, for the week prior to that we received 359 visitors from Pinterest.
Sound good? I think so.
Before and After Examples of our Pinterest images
- Notice the landscape version for the Before image. The latest one is taller. And here’s some stats for you:
- The Before image – posted on September 23, 2017 – 13 total engagements, 12 closeups, 0 clicks, and 1 save.
- The After image – posted on December 30, 2017 – 174 total engagements, 117 closeups, 21 clicks and 36 saves.
- With this one, again we have the difference in landscape vs a taller image. The After image is only very simple but it exploded and resulted in a ton of traffic.
- The Before image – posted on September 27, 2015 – 72 total engagements, 44 closeups, 8 clicks, 20 saves.
- The After image – posted on December 28, 2017 – 539 total engagements, 343 closeups, 155 clicks, 41 saves.
I think it’s fair to say that the taller images do so much better.
Will it Continue?
It’s only been a week or so, so anything can happen at this point. It might be a case of initial traffic and then it trails off over time. However, we have over 250 posts on that craft blog and not all of them have been pinned to Pinterest and those that have were in the wrong size. So I think we have plenty to work with. We will see how it goes.
Let me know in the comments if you are using Pinterest and what works for you.