How We Tripled Our Traffic with Just One Small Change to our Pinterest Images

We have been using Pinterest for some time now for our craft site BUT we haven’t been at all serious about it. It’s just been one of those things that we add to whenever we upload a new video to YouTube, assuming we even remembered to do it. So when we create the thumbnail for the YouTube video, we also create a smaller version to place on the blog post for that video and that image is the one we post to Pinterest. As you can imagine, the thumbnail for YouTube videos is rectangular – wider than longer, and if you have been over to Pinterest lately you will notice that just about all of the images are taller than wider.

Hmm, you’d think we would have caught on sooner that we weren’t quite doing the right thing when it comes to posting on Pinterest. It was only when we were checking out Google Analytics and we noticed we were getting a decent amount of traffic from Pinterest that we thought we had better get a better handle on this Pinterest stuff. I mean, despite posting images that weren’t the best, we still managed to get around 300 to 400 visitors a week from Pinterest. We knew we had to get serious about it.

It was time for some research which brings me back to the image size, which according to most Pinterest experts, was extremely important and it was one of the most obvious things we could change. So change them we would, but to what size? Good luck with that one. Everyone had a different opinion on this and really odd numbers too like 736 x 1128 or 564 x 1692. Meh, I would never remember those sorts of figures. I personally went with 800 x 1200. Nice clean and simple and they look good. I could even make it longer than that if I wanted but basically I kept the images taller than wider.

So what were the results?

I created about 10 different images in total and staggered them out over a period of about 5 days. I didn’t really take much note as it didn’t look like anything was really getting pinned but I know now that it can take a couple of days for Pinterest stats to start showing up.

Also and this is important, the number of clicks (visits to website) that Pinterest shows up for the image in my stats only refers to the clicks from the image that I personally uploaded. If that image is re-pinned by others then that image can also  get clicks through to my website. The more people that re-pin your pin, the more likely you will get more traffic.

You can see the jump in activity in the Pinterest stats from around the 29 January.

How Much Traffic Did We Get to the Website?

According to Google Analytics, we received 7280 visitors from Pinterest to the website for the period Dec 28 to Jan 5, that was just for 10 images. And just as a comparison, for the week prior to that we received 359 visitors from Pinterest.

Sound good? I think so.

Before and After Examples of our Pinterest images

  • Notice the landscape version for the Before image. The latest one is taller. And here’s some stats for you:
    • The Before image – posted on September 23, 2017 – 13 total engagements, 12 closeups, 0 clicks, and 1 save.
    • The After image – posted on December 30, 2017 –  174 total engagements, 117 closeups, 21 clicks and 36 saves.

creating Pinterest images that work

  • With this one, again we have the difference in landscape vs a taller image. The After image is only very simple but it exploded and resulted in a ton of traffic.
    • The Before image – posted on September 27, 2015 – 72 total engagements, 44 closeups, 8 clicks, 20 saves.
    • The After image – posted on December 28, 2017 – 539 total engagements, 343 closeups, 155 clicks, 41 saves.

before and after examples of pinterest images

I think it’s fair to say that the taller images do so much better.

Will it Continue?

It’s only been a week or so, so anything can happen at this point. It might be a case of initial traffic and then it trails off over time. However, we have over 250 posts on that craft blog and not all of them have been pinned to Pinterest and those that have were in the wrong size. So I think we have plenty to work with. We will see how it goes.

Let me know in the comments if you are using Pinterest and what works for you.



Why You May be Wasting Your Time & How to Fix it

time management, working online, internet marketing, working from homeMost people who work online take on way too much…and yes, even we do, despite the fact that we always advise others not to do it. You’d be hard pressed to find someone who only has one single website or is working on just one project at a time. That is a very rare person indeed.

However, taking on too much has its consequences. It results in a lack of focus and a lack of focus (also known as ‘spreading yourself too thin’), means that nothing ever has a chance to succeed and even if it does eventually succeed, it takes a lot longer to do so.

The reason most people take on too much is that they keep thinking that the next thing is what is going to make them the money. They don’t trust that what they are doing now will work, or it may be just taking longer than they thought it would. Continue reading


Back Again & Our New Business Model

our new business modelWell, I thought it was time for another post. It’s been a while but it was necessary to just stop everything we were working on and focus on just one thing.

Not focusing has always been our main problem with this business. It’s tough in the online arena to not get tempted to go in different directions. We always tell people they should focus on one thing first and wait till that is making money before moving on to something else and here we were totally ignoring our own advice. However, I feel like we now have things in place and we are determined to stay with it and just focus, focus, focus.

Our total business model has changed since we started in this business. We still use Amazon, but we do it in a different way and I have to say the new business model is much more fun. Continue reading


What We Are Doing to Make Money Online in 2016

Yes I know, I haven’t been adding much to this site lately and I only came into it today to update WordPress and various plugins and such. But I like to keep adding content to the site even if it is only every now and then. It’s one of the first websites we created and one I still enjoy writing for.

So I thought about what to write for this post and decided on discussing what we are doing this year to make money online. It’s been evolving over the years but it has to if we want to continue working online. If you rely on Google, Amazon, Pinterest, Twitter or any other external business in order to make your money then you have to be prepared for them to make changes that could alter your income….sometimes in a big way.

It’s so easy to give up when those changes happen. We could have easily given up when Google hit our review sites hard but it never occurred to us to do so. Neither of us wanted to go back to a regular 9 to 5 job so we just assumed that it would work out in the end. Continue reading


Why We Got Rid of Our Websites & Shut Down Our Podcast

minimalism and online marketingI recently read a blog post where someone mentioned creating a Word for the Year. This is where you choose a word that encapsulates your main intention for the year. It can be one word or a group of words. For some, it’s not always easy to find that word and in fact, you can take courses to help you find that word, but for me it was easy. I knew straight away that my word was ‘minimalism’.

I have been wanting to declutter for some time now and in fact, have been slowly doing this with household items but I really wanted to get serious about it. The house was still filled with so many ‘you never know when you might need it’ items and it was time to let them go.

This has taken up much of January for me and Wanda has come onboard as well and is doing the same with her home. In fact, she has gotten rid of far more than me. Continue reading

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